|
1st for women: the insurance
company placing women’s insurance first
First for Women Insurance (also erroneously spelled as 1st for
Woman or First for Woman), as the premier South
African insurance company catering exclusively for the car
insurance needs of the South African woman, has positioned
itself as the clever alternative for women drivers by means of a
series of very catchy offline advertising campaigns.
First time buying car insurance? Women, read on!Statistically,
women are better, more cautious drivers than men. As such, South
African car insurance companies have always preferred insuring
women drivers. |
